Welcome

*National Botox Day is on Wednesday-11/20/19!!

1. 11/11: Micro-website goes up where patients may sign up to receive text/email reminders on 11/20. The site will have other Q&As and other information. Encourage all patients to SIGN UP!
   1. www.BotoxCosmeticDay.com
   2. Additional resources to be provided: a “surprise and delight” announcement, e-blast, APP e-blast, slip-sheets in product shipments, an in-office vial center piece, 5 separate social media posts
   3. We will announce a celebrity spokesperson!
   4. TV, national marketing and PR

1. BOTOX BOGO: Buy $100 gift card, receive another $100 gift card FREE -$100 vouchers can also be used with other points and rebates.
   1. Patients will buy the BOGO at BotoxCosmeticDay.com (enter their contact and payment information)
   2. They will receive an emailed electronic gift card immediately, with redemption code
   3. Gift Card may be used immediately (patient will give you code and you will enter it in the optional code box)
   4. 1 BOGO per patient limit.
   5. Patients do not need to be BD members to buy, but must be a BD member to redeem

1. The DAY OF: 11/20
   1. BOGOs will go on sale at 8am PST for everyone. Think BLACK FRIDAY early bird special!
   2. 40,000 BOGOs will be available for purchase
      (To put this in perspective, we sold roughly this number of Text $50 TV commercial offer in 1 week)
   3. POST-BOGO offer: Once the BOGO runs out, the website will announce supplies are out but will offer the patient a secondary offer: $100 Botox gift card for only $75.
      (Patient may buy up to 4 of these offers. i.e. $400 in gift cards, for only $300)
   4. Major national advertising & PR: TV, social media, celebrity spokesperson, Influencers, etc.